Creating a European IEM Future at the Intersection Innovation, Digitalisation and Sustainability

Proceedings of the 15th EPIEM Conference 2022

published by: Bernd Markus Zunk, Amila Omazic

Issue: geheftet
ISBN: 978-3-85125-889-9
Scope: 71 pages
Language: Deutsch
Release date: June 2022
Series: BWL Schriftenreihe, Issue 29

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The overarching goal of this series of publications is to use scientific literature and empirical studies on the motivations of people in purchasing in companies to help test the most important motives and the key factors influencing them on the basis of existing theories.

The overarching goal of this series of publications is to use scientific literature and empirical studies on the motivations of people in purchasing in companies to help test the most important motives and the key factors influencing them on the basis of existing theories.