{"id":41376,"date":"2026-03-28T07:33:56","date_gmt":"2026-03-28T07:33:56","guid":{"rendered":"https:\/\/www.tugraz-verlag.at\/gesamtverzeichnis\/unkategorisiert\/iem-teaching-and-research-at-the-crossroads-of-innovation-digitalisation-and-sustainability-ebook-2\/"},"modified":"2026-03-28T11:34:56","modified_gmt":"2026-03-28T09:34:56","slug":"persoenliche-motivation-von-einkaeuferinnen-im-business-to-business-umfeld-ebook","status":"publish","type":"product","link":"https:\/\/www.tugraz-verlag.at\/en\/gesamtverzeichnis\/maschinenbau-und-wirtschaftswissenschaften\/persoenliche-motivation-von-einkaeuferinnen-im-business-to-business-umfeld-ebook\/","title":{"rendered":"Pers\u00f6nliche Motivation von Eink\u00e4uferInnen im Business-to-Business Umfeld"},"content":{"rendered":"<p>The overarching goal of this series of publications is to use scientific literature and empirical studies on the motivations of people in purchasing in companies to help test the most important motives and the key factors influencing them on the basis of existing theories.<\/p>","protected":false},"excerpt":{"rendered":"<p>The overarching goal of this series of publications is to use scientific literature and empirical studies on the motivations of people in purchasing in companies to help test the most important motives and the key factors influencing them on the basis of existing theories.<\/p>\n","protected":false},"featured_media":41447,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[1628],"product_tag":[3693],"class_list":{"0":"post-41376","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-maschinenbau-und-wirtschaftswissenschaften","7":"product_tag-motivation-einkauf-beschaffung-selbstbestimmungstheorie","8":"autor-zunk-bernd-markus","9":"autor-volker-koch","10":"reihe-bwl-schriftenreihe","12":"first","13":"instock","14":"downloadable","15":"virtual","16":"taxable","17":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pers\u00f6nliche Motivation von Eink\u00e4uferInnen im Business-to-Business Umfeld - Verlag der TU Graz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tugraz-verlag.at\/en\/gesamtverzeichnis\/maschinenbau-und-wirtschaftswissenschaften\/persoenliche-motivation-von-einkaeuferinnen-im-business-to-business-umfeld-ebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pers\u00f6nliche Motivation von Eink\u00e4uferInnen im Business-to-Business Umfeld - Verlag der TU Graz\" \/>\n<meta property=\"og:description\" content=\"The overarching goal of this series of publications is to use scientific literature and empirical studies on the motivations of people in purchasing in companies to help test the most important motives and the key factors influencing them on the basis of existing theories.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tugraz-verlag.at\/en\/gesamtverzeichnis\/maschinenbau-und-wirtschaftswissenschaften\/persoenliche-motivation-von-einkaeuferinnen-im-business-to-business-umfeld-ebook\/\" \/>\n<meta property=\"og:site_name\" content=\"Verlag der TU Graz\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-28T09:34:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tugraz-verlag.at\/wp-content\/uploads\/asolmerce\/image-978-3-85125-858-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"453\" \/>\n\t<meta property=\"og:image:height\" content=\"642\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tugraz-verlag.at\/en\/gesamtverzeichnis\/maschinenbau-und-wirtschaftswissenschaften\/persoenliche-motivation-von-einkaeuferinnen-im-business-to-business-umfeld-ebook\/\",\"url\":\"https:\/\/www.tugraz-verlag.at\/en\/gesamtverzeichnis\/maschinenbau-und-wirtschaftswissenschaften\/persoenliche-motivation-von-einkaeuferinnen-im-business-to-business-umfeld-ebook\/\",\"name\":\"Pers\u00f6nliche Motivation von Eink\u00e4uferInnen im Business-to-Business Umfeld - Verlag der TU Graz\",\"isPartOf\":{\"@id\":\"https:\/\/www.tugraz-verlag.at\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.tugraz-verlag.at\/en\/gesamtverzeichnis\/maschinenbau-und-wirtschaftswissenschaften\/persoenliche-motivation-von-einkaeuferinnen-im-business-to-business-umfeld-ebook\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.tugraz-verlag.at\/en\/gesamtverzeichnis\/maschinenbau-und-wirtschaftswissenschaften\/persoenliche-motivation-von-einkaeuferinnen-im-business-to-business-umfeld-ebook\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tugraz-verlag.at\/wp-content\/uploads\/asolmerce\/image-978-3-85125-858-5.jpg\",\"datePublished\":\"2026-03-28T07:33:56+00:00\",\"dateModified\":\"2026-03-28T09:34:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.tugraz-verlag.at\/en\/gesamtverzeichnis\/maschinenbau-und-wirtschaftswissenschaften\/persoenliche-motivation-von-einkaeuferinnen-im-business-to-business-umfeld-ebook\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[[\"https:\/\/www.tugraz-verlag.at\/en\/gesamtverzeichnis\/maschinenbau-und-wirtschaftswissenschaften\/persoenliche-motivation-von-einkaeuferinnen-im-business-to-business-umfeld-ebook\/\"]]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tugraz-verlag.at\/en\/gesamtverzeichnis\/maschinenbau-und-wirtschaftswissenschaften\/persoenliche-motivation-von-einkaeuferinnen-im-business-to-business-umfeld-ebook\/#primaryimage\",\"url\":\"https:\/\/www.tugraz-verlag.at\/wp-content\/uploads\/asolmerce\/image-978-3-85125-858-5.jpg\",\"contentUrl\":\"https:\/\/www.tugraz-verlag.at\/wp-content\/uploads\/asolmerce\/image-978-3-85125-858-5.jpg\",\"width\":453,\"height\":642},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tugraz-verlag.at\/en\/gesamtverzeichnis\/maschinenbau-und-wirtschaftswissenschaften\/persoenliche-motivation-von-einkaeuferinnen-im-business-to-business-umfeld-ebook\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.tugraz-verlag.at\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gesamtverzeichnis\",\"item\":\"https:\/\/www.tugraz-verlag.at\/en\/gesamtverzeichnis\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Pers\u00f6nliche Motivation von Eink\u00e4uferInnen im Business-to-Business Umfeld\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tugraz-verlag.at\/en\/#website\",\"url\":\"https:\/\/www.tugraz-verlag.at\/en\/\",\"name\":\"Verlag der TU Graz\",\"description\":\"Verlag der Technischen Universit\u00e4t Graz\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.tugraz-verlag.at\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pers\u00f6nliche Motivation von Eink\u00e4uferInnen im Business-to-Business Umfeld - Verlag der TU Graz","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tugraz-verlag.at\/en\/gesamtverzeichnis\/maschinenbau-und-wirtschaftswissenschaften\/persoenliche-motivation-von-einkaeuferinnen-im-business-to-business-umfeld-ebook\/","og_locale":"en_US","og_type":"article","og_title":"Pers\u00f6nliche Motivation von Eink\u00e4uferInnen im Business-to-Business Umfeld - Verlag der TU Graz","og_description":"The overarching goal of this series of publications is to use scientific literature and empirical studies on the motivations of people in purchasing in companies to help test the most important motives and the key factors influencing them on the basis of existing theories.","og_url":"https:\/\/www.tugraz-verlag.at\/en\/gesamtverzeichnis\/maschinenbau-und-wirtschaftswissenschaften\/persoenliche-motivation-von-einkaeuferinnen-im-business-to-business-umfeld-ebook\/","og_site_name":"Verlag der TU Graz","article_modified_time":"2026-03-28T09:34:56+00:00","og_image":[{"width":453,"height":642,"url":"https:\/\/www.tugraz-verlag.at\/wp-content\/uploads\/asolmerce\/image-978-3-85125-858-5.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.tugraz-verlag.at\/en\/gesamtverzeichnis\/maschinenbau-und-wirtschaftswissenschaften\/persoenliche-motivation-von-einkaeuferinnen-im-business-to-business-umfeld-ebook\/","url":"https:\/\/www.tugraz-verlag.at\/en\/gesamtverzeichnis\/maschinenbau-und-wirtschaftswissenschaften\/persoenliche-motivation-von-einkaeuferinnen-im-business-to-business-umfeld-ebook\/","name":"Pers\u00f6nliche Motivation von Eink\u00e4uferInnen im Business-to-Business Umfeld - Verlag der TU Graz","isPartOf":{"@id":"https:\/\/www.tugraz-verlag.at\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tugraz-verlag.at\/en\/gesamtverzeichnis\/maschinenbau-und-wirtschaftswissenschaften\/persoenliche-motivation-von-einkaeuferinnen-im-business-to-business-umfeld-ebook\/#primaryimage"},"image":{"@id":"https:\/\/www.tugraz-verlag.at\/en\/gesamtverzeichnis\/maschinenbau-und-wirtschaftswissenschaften\/persoenliche-motivation-von-einkaeuferinnen-im-business-to-business-umfeld-ebook\/#primaryimage"},"thumbnailUrl":"https:\/\/www.tugraz-verlag.at\/wp-content\/uploads\/asolmerce\/image-978-3-85125-858-5.jpg","datePublished":"2026-03-28T07:33:56+00:00","dateModified":"2026-03-28T09:34:56+00:00","breadcrumb":{"@id":"https:\/\/www.tugraz-verlag.at\/en\/gesamtverzeichnis\/maschinenbau-und-wirtschaftswissenschaften\/persoenliche-motivation-von-einkaeuferinnen-im-business-to-business-umfeld-ebook\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":[["https:\/\/www.tugraz-verlag.at\/en\/gesamtverzeichnis\/maschinenbau-und-wirtschaftswissenschaften\/persoenliche-motivation-von-einkaeuferinnen-im-business-to-business-umfeld-ebook\/"]]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tugraz-verlag.at\/en\/gesamtverzeichnis\/maschinenbau-und-wirtschaftswissenschaften\/persoenliche-motivation-von-einkaeuferinnen-im-business-to-business-umfeld-ebook\/#primaryimage","url":"https:\/\/www.tugraz-verlag.at\/wp-content\/uploads\/asolmerce\/image-978-3-85125-858-5.jpg","contentUrl":"https:\/\/www.tugraz-verlag.at\/wp-content\/uploads\/asolmerce\/image-978-3-85125-858-5.jpg","width":453,"height":642},{"@type":"BreadcrumbList","@id":"https:\/\/www.tugraz-verlag.at\/en\/gesamtverzeichnis\/maschinenbau-und-wirtschaftswissenschaften\/persoenliche-motivation-von-einkaeuferinnen-im-business-to-business-umfeld-ebook\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tugraz-verlag.at\/en\/"},{"@type":"ListItem","position":2,"name":"Gesamtverzeichnis","item":"https:\/\/www.tugraz-verlag.at\/en\/gesamtverzeichnis\/"},{"@type":"ListItem","position":3,"name":"Pers\u00f6nliche Motivation von Eink\u00e4uferInnen im Business-to-Business Umfeld"}]},{"@type":"WebSite","@id":"https:\/\/www.tugraz-verlag.at\/en\/#website","url":"https:\/\/www.tugraz-verlag.at\/en\/","name":"Verlag der TU Graz","description":"Verlag der Technischen Universit\u00e4t Graz","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tugraz-verlag.at\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.tugraz-verlag.at\/en\/wp-json\/wp\/v2\/product\/41376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tugraz-verlag.at\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.tugraz-verlag.at\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tugraz-verlag.at\/en\/wp-json\/wp\/v2\/comments?post=41376"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tugraz-verlag.at\/en\/wp-json\/wp\/v2\/media\/41447"}],"wp:attachment":[{"href":"https:\/\/www.tugraz-verlag.at\/en\/wp-json\/wp\/v2\/media?parent=41376"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.tugraz-verlag.at\/en\/wp-json\/wp\/v2\/product_brand?post=41376"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.tugraz-verlag.at\/en\/wp-json\/wp\/v2\/product_cat?post=41376"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.tugraz-verlag.at\/en\/wp-json\/wp\/v2\/product_tag?post=41376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}